Method

Sample: Since our sampling had to consist of interviewees who use the Disney+ streaming service, we encountered issues in finding volunteers who would fall into our criteria. The sampling strategy used was a prompt of “Do you use Disney+?” and further “What do you like most about this service?” This was able to give us a more in-depth look at how these participants would contribute and further our research to draw a conclusion. We were non-bias in choosing our interviewees, avoiding interviewing only people close to us to ensure nothing that was said was staged or said in our favor. We posted our created flier, as well as descriptive reasoning for our study on multiple social media platforms such as the QU Class of 2022 and 2023 Facebook groups, as well as our respective social media accounts (Instagram, Snapchat, Twitter). 

Measurement Materials: We didn’t use a set script for our interviews, instead of following a guideline including questions to ask on our main research question. However, we included these questions and reasoning which can be located in Appendix A of this report. It contains a total of 17 main questions, some of which requesting reasoning for the interviewees’ responses and elaborative prompts. The questions were based on the reactive trends we collected from forums and streaming service websites. Ex: “Are there any that you prefer over the others? What about them makes you like them more? Are there any changes you would make to any of them?” (when asked about what streaming services the interviewee currently uses) 

Study Procedure: The recruitment process was maintained through social media and a flier we created that contained our agency and objective. From these social media posts, we were able to identify and select a few volunteers to be our interviewees, going along with what we have learned in class that focuses on using these social media platforms to “put ourselves out there.” We reached out to those we normally wouldn’t feel comfortable reaching out to first, opposed to our friends or roommates. Once we posted on each social media platform, further elaborated on in Appendix B, we waited to receive voluntary participants to contact follow-up communication determining their eligibility status. From here, we matched each volunteer with a member of our research group based on availability and continued further with our research and set up for a time to interview. We set time blocks for each interview, and participants were sent a meeting request with the date, time, contact information for the researcher who would be interviewing them, and a copy of the consent form (Appendix C) we verbally used. We began the interview with this oral consent process between the interviewer and interviewee. The form was read aloud to the interviewees individually before the interview process and questions began. The interviewees all verbally agreed to the details labeled in the consent form, allowing the interviewer of each session to continue on with the first prompted question. No interview took place without the verbal consent of the interviewee prior to the first question.